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The watch market didn’t just “cool off” — it went through a full boom, bubble, and correction. In this episode, we break down exactly what happened, why prices exploded during Covid, how far the market has fallen since, and what comes next for collectors, buyers, and investors.
From Paul Newman Daytonas creeping over retail in the 80s, to hype culture and stainless steel sports watches taking over the 2010s, to the crypto-fueled mania of 2020–2022 — this is the clearest explanation of the modern watch market cycle you’ll hear anywhere.
📈 How the watch market evolved from the 80s to pre-Covid
🔥 The rise of hype culture & stainless steel sports watches
🦠 Covid speculation, factory shutdowns & grey-market insanity
📉 The crash: what the data actually says (ChronoPulse, WatchCharts, Subdial)
🪙 Why gold watches stabilized first
⌛ Is the market still crashing — or rebuilding?
💰 Is now the right time to buy a Rolex?
🚫 Why flipping is dead (and not coming back)
🏆 Which brands are holding value best — and which aren’t
☢️ Apocalypse watch picks & other dumb but important questions
👇 Are you buying right now, or still waiting on the sidelines? Drop your take in the comments.
Chris —] https://www.instagram.com/mr_mennillo/
Julien —] https://www.instagram.com/morozjulien/
Time waits for no one, but if you need a second, you could always Pull The Crown —] https://www.pullthecrown.com
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