In this episode, Jorge Cunha hosts Steen Rasmussen, a renowned analytics leader. They discuss the evolving landscape of analytics, emphasising the importance of aligning data with business objectives rather than focusing solely on technical metrics such as click-through rates.

Steen highlights the challenges organisations face with data quality and the need for a cultural shift to integrate analytics into decision-making processes better. They explore the impact of tools like Google Analytics 4 and the significance of real-time intent signals in shaping business strategies.

The conversation underscores the necessity for proactive data-driven business development and the role of analytics in understanding market dynamics. Steen also shares insights on the future of analytics, including the need to track non-human agents and the importance of data governance.

💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode.

You can connect with Steen Rasmussen on LinkedIn https://www.linkedin.com/in/steenrasmussen/

Important Note:

The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠⁠⁠https://linkedin.com/in/jorgecunha⁠⁠⁠⁠⁠

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