Chris Kalb and William Lampkin discuss "Selling The Shadow," a look at how The Shadow was promoted in pulp magazines, on radio, and in films, from 1930 through the mid-1950s. Chris Kalb and his brother, David, are publishers at Age of Aces Books. Lampkin is proprietor of ThePulp.Net and editor of The Pulpster. This event was recorded on Friday, Aug. 20, 2021, at PulpFest 2021 in Pittsburgh, Pa.