In 2020, Puma generated a global revenue of roughly 5.23 billion euros and its eCommerce business increased strongly by more than 60%. Shreya Sachdev, the head of marketing at Puma India, joins us on The Retail Podcast by Vue.ai to tell us the story of its rise to fame. She talks about the brand’s truly disruptive data-led and digital approaches that have helped them get ahead of their competitors.