It isn't a blockchain hack, it is fraud though done through words and lies.

Who is responsible? The brokers that sell litecoin? The litecoin foundation? The news orgs?

Even though litecoin isn't a security (says SEC) doesn't mean they aren't regulated.

If we allow anything to happen on the blockchain then nothing on the blockchain should be considered a hack. If no one is responsible for their code on the blockchain then no one can be harmed or be blamed when things go wrong.

But this litecoin walmart thing happened in the public with words, not the blockchain.