Why is pumpkin spice a thing? Flavor scientists explain why this particular combination is so appealing -- or not. Plus, how to make a new flavor, and ELT listeners pitch their ideas for the next flavor fad. 
Guests: Food scientist Kantha Shelke; flavor chemist Bill Aslanides.
Thanks to caller Ally, and to flavor forecasters Hunter, Travis, Amelia, Kassy, Rachel, Brooke, Wyatt, Thomas, and to all the listeners who submitted ice cream ideas. Special thanks and congrats to Just Ani.
Additional thanks to Michelle Gillespie of SPINS Research and to Genevieve Aronson of Nielsen Research.
If you want to hear more about pumpkin spice, and flavor science, check out this episode of Science Friday. 
Thanks to our sponsor, Cole Haan. You can hear more of Flora and other Gimlet hosts in conversation at ExtraordinariesOnTheMic.com, produced in partnership with Cole Haan.
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Pumpkin Spice: The Science Behind the Invasion. Plus, What’s the Next Big Flavor Fad?

Why do we cry? Did cavemen really carry clubs? Can swearing make you stronger? On ELT, you call with a question, we find you an answer. Our helpline is open 24-7. Call 833-RING-ELT or send an audio message to elt@gimletmedia.com.

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What Did People Eat 10,000 Years Ago?

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Jeremy’s Muscle Car: An Update

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I Did It for Love

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Kangaroo Pouch: A Four-Star Hotel of Horrors

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Pumpkin Spice: The Science Behind the Invasion. Plus, What’s the Next Big Flavor Fad?

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