#255 Puori // Oliver Amdrup - Cleaning Up The Supplement Industry

Matt sits down with Puori founder Oliver Amdrup. Puori is a supplement company dedicated to giving you the highest quality supplements while providing full transparency of the ingredients in their products. Oliver’s passion for health and nutrition came way before he started Puori and was the main motivation for him to take the plunge into entrepreneurship. As Oliver studied nutrition he looked at what was on the market and realized that there was a huge lack of transparency with supplement brands who weren’t forthcoming with some of the finer details of their products' ingredients. This lack of transparency built the foundation of Puori and helped them not only stand out but give consumers something they’ve been searching for; accountability. Puori’s mission is to raise the standards of the supplement industry and create products that are made using the cleanest and highest quality possible. With their partnership with the Clean Labels Project, there’s no question that they are well on the way to raising the bar for the industry. In this episode of ReddyYeti | Built On Passion Oliver Amdrup shares how and why he started Puori and what the road has been like in building a brand with such a high commitment to high-quality products and transparency.