<p>This episode is a session from the Digiday Programmatic Media Summit. Michael Hannon, VP of Yield and Revenue optimization at Purch, talks about how to make server-to-server work.</p>

This episode is a session from the Digiday Programmatic Media Summit. Michael Hannon, VP of Yield and Revenue optimization at Purch, talks about how to make server-to-server work.

Purch's Mike Hannon on making server-to-server connections work

This podcast features the best sessions from Digiday events. Hear leading executives from publishers and brands discuss the modernization of media and marketing.

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Purch's Mike Hannon on making server-to-server connections work

Purch's Mike Hannon on making server-to-server connections work

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