PURE Jingles

Sweden's radio station, Retro FM, has launched with a fresh audio identity from PURE Jingles. Designed for a Classic Hits format, the custom-made package features dynamic jingles that support smooth, seamless transitions across a wide range of music.

"We had been working with another jingle producer for many years, and I have to admit that we had a preconceived idea of what PURE Jingles sounded like. We didn't think their sound was quite right for us. Melvin told us we were wrong. And he was absolutely right!" Says Group Programme Director Fredrik Bojerud.

"At Retro FM, we play a lot of music from past decades, but we want the station itself to sound fresh, modern and timeless. Finding that balance isn't always easy, but PURE Jingles absolutely nailed it.

What impressed us most was the overall musicality and quality of the productions. The entire package feels cohesive, and the jingles fit our format beautifully. Throughout the process, the PURE team was responsive, creative, fast and thoroughly professional.

Today, Retro FM has exactly the modern yet timeless sound we were looking for, and PURE Jingles deserves a lot of credit for that."

My advice to fellow programmers directors?

Don't assume you know what PURE Jingles can deliver based on demos they've produced for other stations. Challenge them. Tell them what you're looking for. You might be just as pleasantly surprised as we were!"

Oxygène - 'Radio de la Seine et Marne' is bringing a fresh wave of sound to over 300,000 listeners in Ile de France. These five new custom-made jingles mark the fifth installment in a series of modern AC jingles, tailored to reinforce a family-friendly, contemporary image.

Targeting adults aged 25-49, Oxygène blends a fresh music mix with a warm, familiar tone. The jingle package has also been adapted in a re-sing version for Oxygène’s sister station, Vosges FM, allowing listeners across both networks to enjoy a cohesive audio identity.

RTL 2, France's iconic Pop-Rock AC station, enters the radio season with a bang – a brand new, custom jingle package.

"Our aim is to create jingles that are not only instantly recognisable but also enhance the listener's journey through our diverse mix of music," says Christian Reynaud, Production Director and Assistant PD for RTL 2. "We have always been about pushing creative boundaries to create something truly exceptional for our listeners. This year’s jingle update again ensures that 'Pop-Rock Radio' remains fresh, exciting, and unmistakably RTL 2."

Guillaume Piau, Program Director, expressed his excitement about the new package: "Jingles help the station in the audience ratings, as those data are based on brand recall during listener surveys. Audio branding not only contributes to a station's image, it also helps to become and stay top of mind with the listener. That's why we at RTL 2 invest in our sonic identity. PURE Jingles helps us successfully achieve our ratings goals."

NPO Blend is a station with a very specific identity: classic R&B, Hip-Hop and Neo-Soul from the ’90s and ’00s, seamlessly blended with today’s releases. The challenge for this package was to translate that atmosphere into a sonic identity that feels authentic, modern and unmistakably “Blend.”

The goal was to create jingles that carry the warmth, groove and soul of the format without sounding nostalgic or dated. Every element was designed to complement the music flow naturally.

The result is a package that feels musical rather than interruptive: short-form imaging with rhythm, attitude and emotion that lives comfortably between tracks while strengthening the station’s identity. The sound balances classic influences with a contemporary edge, giving NPO Blend a signature audio brand that connects with both listeners and presenters.

A strong example of how custom sonic branding can capture the DNA of a format and turn it into a recognizable, consistent station sound across every moment on-air.

With a mission to reflect the station’s chic, contemporary, and uplifting identity, the new jingles seamlessly blend modernity and positivity, perfectly capturing the essence of their signature sound.

The bespoke jingle package was crafted in close collaboration between PURE Jingles’ creative team and Chérie FM’s programming staff. Yoann Boulanger-Coureau, Program Director, shared his excitement about the update: "It's a very good sound. The new jingles are very fresh, modern and dynamic! They're a reflection of Chérie FM."

This new update flawlessly accompanies the station's current dynamic music universe, with a focus on alternative new songs and indie pop classics.

"For radio hosts, radio imaging is a fantastic tool for storytelling, creating tempo, and, above all, allowing artists to shine even more. Studio Brussel is the music station of Flanders. Our new sound design enables us to highlight our playlist even better. The collaboration with PURE Jingles went very smoothly. It's always great to talk to creatives who speak the language of radio and understand what radio people need. It was also good to see how quickly we went from a written briefing to a first concept. And that draft felt just right from the start. PURE Jingles understands exactly what we need." According to station manager Steven Lemmens.

"PURE Jingles always manages to capture the unique style & sound of Studio Brussel and translate it into innovative design." Bert van Steenberghe, responsible for audio branding & Netflow at Studio Brussel.

Classic Hits station Nostalgie has updated its package, designed to further modernize the brand and boost its presence in recall-based ratings markets like France and other countries.

With a consistent music library, a brand like Nostalgie benefits from a contemporary approach in both content and imaging. Middle-aged and older listeners enjoy feeling as young as they once were and are very much living in the present. They like to associate with brands that feel relevant.

The jingles are also tailored to the French ratings system, which is based on callout interviews rather than electronic measurement. Listeners name stations they remember, spontaneously and unaided. The package is designed to emphasize Nostalgie’s name, leaving out the slogan. Maximum branding for maximum recall.

This is the fourth custom package PURE Jingles has produced for Nostalgie, now consistently one of the top two music stations in the market alongside its sister station, NRJ. Xavier Laissus Pasqualini, program director for Nostalgie France, adds, “It’s a pleasure working with PURE Jingles. They truly understand our station’s needs. Every detail is carefully crafted, and the end result is outstanding.”

Chérie FM, one of France’s most beloved radio stations, has launched into the new year with a cool jingle update. With a mission to reflect the station’s chic, contemporary, and uplifting identity, the new jingles seamlessly blend modernity and positivity, perfectly capturing the essence of their signature sound.

The bespoke jingle package was crafted in close collaboration between PURE Jingles’ creative team and Chérie FM’s programming staff. Yoann Boulanger-Coureau, Program Director, shared his excitement about the update: "It's a very good sound. The new jingles are very fresh, modern and dynamic! They're a reflection of Chérie FM."

NRJ, the private French radio station under the NRJ Group, has introduced a new audio branding package. Renowned for its slogan Hit Music Only, NRJ continues to engage millions of listeners daily with the latest chart-topping hits.

According to the reported data, 66% of GenZ and Millennials listen to radio every day, and 9.3 million French people listen to digital radio every month (18%). The main appeal across all generations is the variety of playlists. With 350 stations in its portfolio, NRJ positions itself as the leading brand for hits and trends.

NRJ's ongoing collaboration with PURE Jingles aims to enhance the station's sound with playlist-current jingles twice a year. Check out the 10 most recent ones here!

In radio, every second counts. The moment something sounds off, listeners are gone and so is your profit. For decades, stations accepted something strange as normal: moments where the sound of the station and the music don’t quite align.

During RadioDays North America, PURE Jingles unveiled a USA's first innovation in sonic branding that rethinks how stations connect their brand to the music they play. A breakthrough designed to make radio sound more seamless, more natural and more powerful than ever before.

Explore how stations like Z100 can push the boundaries of what modern radio imaging can be when creativity and technology truly meet.