Married to the provenance of Tasmania, Philip Kennedy’s Melbourne South Bank restaurant Pure South Dining has in his own words not taken the path of least resistance. Passionate about showcasing the treasured produce of Tasmania, Phil speaks to host Andrea Crothers on the spark of excitement that planted the seed of his business, the last few years of trade, how this year has looked for the Melbourne hospitality scene and how King Island Beef has featured heavily since the beginning. He also touches on how traceability and the King Island traceability project has become more important than ever.