We’re continuing our series on consumer marketing this week with PureCare!Sarah Bergman, chief marketing officer and SVP of product development, joined us to share her thoughts on how the marketing landscape has evolved in the specialty bedding category over the past year and a half. We chatted about the increased demand from consumers for transparency, why “wellness” as a buzzword can be a double-edged sword and how digital technologies are delivering valuable insights for both the in-store and online retail experience.