Are grounding shoes the real deal — or just another wellness trend dressed up in clever marketing? In this episode of PureJo: Hack or Hype?, Johanna goes further than any review you’ve seen before. She doesn’t just wear the shoes. She gets out a digital multimeter and measures actual body voltage — on herself, her husband, and both young children — barefoot on the grass, in rubber trainers, and across every Bahé product in the range.
The results? Some were exactly what she expected. Others genuinely surprised her.
Bahé Movement is a small, passionate British brand on a mission to create footwear that works with your body, not against it. Their Ground Flow System creates a certified conductive pathway from the sole of the shoe to your foot — designed to keep you electrically connected to the earth while you walk. Their range includes the Revive Flex (£139), the Revive Adapt (£149), sandals (£89), and Five-Flow grounding socks made from stainless steel and organic cotton.
In this episode, Johanna sits down with Alex Ward — co-founder and the footwear designer behind Bahé — for a full founder interview. Alex talks about how Bahé came to exist, the engineering behind the Ground Flow System, the philosophy of natural foot movement, the MODES sole level system (Flex, Adapt, Endurance), why the wide toe box matters more than most of us realise, and how this brand continuously evolves based entirely on customer feedback.
Johanna also shares her own independent testing results — including what happened when she wore the white Revive Adapt for eleven and a half hours straight at a wellness summit in London, what she felt walking through soil at a pick-your-own farm in the sunshine, and why she now finds herself studying other people’s trainers in the gym.
The science of grounding — also known as earthing — is genuinely interesting and genuinely developing. Studies have found associations with reduced inflammation, improved sleep quality and normalised cortisol levels. But Johanna presents the research independently and honestly, including where the evidence is still developing. This is not a show that overclaims. It is a show that tests.
Her multimeter results across the family:
— Johanna barefoot on grass: 13–14 volts
— Daughter (age 5) barefoot: 6 volts
— Son (age 3) barefoot: 8 volts
— Rubber trainers: 0 volts for every single tester
— Revive Flex: 8 volts consistently regardless of sock type
— Revive Adapt barefoot in shoe: 10 volts — full baseline almost restored
— Revive Adapt with normal socks: 3 volts
— Revive Adapt with Bahé Five-Flow grounding socks: 7 volts
— Sandals on grass: 13 volts — the best result of everything tested
For the first time on PureJo: Hack or Hype? — nothing lands in the hype column. Not one product.
Johanna delivers her full Bio-Individual Breakdown™ — who these shoes are genuinely a hack for, who needs to approach them differently, and who they are simply not for. She also introduces two new permanent show features: her PureJo Star Ratings across five categories, and The Three Questions she will ask at the end of every single episode going forward.
Overall PureJo score: 9 out of 10.
Whether you are already curious about grounding, looking for a better everyday shoe, or simply wondering what on earth a multimeter has to do with trainers — this episode will change how you think about your feet.
Listener offer: Use code PUREJO at bahe.co for 10% off your order. Or click the affiliate link for automatic discount: https://bahe.co/PUREJO
Find Bahé at bahe.co | Instagram: @bahe.movement
Find PureJo at purejo.com | Instagram: @johanna_livewell.travelmore
