Purejuana with CEO of Lively Spirits Matthew Cohen today on Dazed And Infused with Latham Woodward only on Cannabis Radio. Matt is a career cannabis industry entrepreneur getting his start under Proposition 215 in CA in the late '90s. His latest undertaking is with Lively, where they innovate unique psychotropic active ingredients (or spirits) to power non-alcoholic cocktails. The flagship cannabis spirit brand is purejuana.com. They aim to provide a realistic alternative to alcohol while introducing a healthier and more broad spectrum of user experiences leveraging nature's bounty of psychotropic plants and fungi. Made from premium, sun-grown cannabis and containing no alcohol, Purejuana offers a socially elevating experience akin to traditional spirits (without the hangover) via an all-natural, rapid onset cannabis powder crafted from the live flower. Our fresh, strain-specific dry spirits dissolve into the liquid of your choice – perfect for cocktails, spritzers, or enjoyed neat for the purest and most complex cannabis experience available.