How did a clear gel become a symbol of safety, trust, and modern hygiene? What does it take for a brand to become part of our daily rituals—often unnoticed, yet deeply relied upon? Born in hospitals and labs, Purell quietly transformed the way we think about cleanliness long before the world truly needed it. Then, in a moment of global uncertainty, it stepped into the spotlight. This is the story of Purell—its rise from backstage essential to household hero, and the science, timing, and trust that made it indispensable.