Insights, Marketing & Data: Secrets of Success from Industry Leaders

PURESPECTRUM - Michael McCrary (Founder & CEO). The entrepreneurial journey to build a $50m+ business in 5 years, trends and differentiation in panels, the battle to maintain data quality.

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The evolution of the sampling/ panels business and Michael's entrepreneurial journey

Brought to you by Horizon, the #1 Market Validation Software  https://www.gethorizon.net/

 In this episode we cover:

  • How Michael has one well-behaved dog
  • Pathway through the industry
  • The evolution of panels and panel economics
  • Raising money
  • Advice for early stage businesses
  • Balance between growth rate and ebitda
  • Product development & sales approach
  • The relentless pursuit of data quality
  • Working from home vs the office

As well as Michael's book recommendation: 
NO RULES RULES: NETFLIX & THE CULTURE OF RE-INVENTION   by Reed Hastings and Erin Meyer


All episodes available at https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to [email protected]



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Insights, Marketing & Data: Secrets of Success from Industry LeadersBy Henry Piney
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