In today’s episode, we are joined by Andrew Sailsbury, founder and CEO of Purity Coffee. Purity Coffee is a company that produces health-focused coffee. Andrew decided to research coffee after he started noticing his wife was having health issues, and he assumed it was because of coffee. After 18 months of research with experts, he learned that the benefits of coffee are huge, especially around antioxidants. We talked about what factors have contributed to their exponential growth and Andrew discusses how every decision is based on their North Star of Health. Andrew shares how his company started, how he made the shift from owning a software company to starting a coffee company, and how he plans to expand the company in the future.   

IN THIS EPISODE:

 

• [5:30] Introduction to Andrew Salisbury, and his company Purity Coffee
• [8:56] What are the health benefits of coffee?
• [12:30] Andrew talks about how the Purity Coffee company was created.
• [16:00] Investment into the company and the focus on de-risking the business.
• [17:09] Growth with the company, how they are self-funding and what revenue expectations they have.
• [21:25] - Andrew discusses the next areas for growth and how they will build out the brand. 
• [22:25] Marketing strategies to continue to see future growth for Purity Coffee.
• [24:54] Andrew discusses the product line from the beginning to the current phase of business.
• [33:16] Andrew discusses the expansion plan for Purity Coffee.

KEY TAKEAWAYS:

 

• Purity Coffee has a non-negotiable focus on health. Every decision they make is based around their North Star, which has helped them stay focused on their path and create exponential growth. 
• When shifting from owning one type of business to a completely different type of business, there needs to be adequate research. Self-funding has been huge for Andrew with Purity Coffee so that he could make the decisions that align best with his goals for the company. 
• Not swaying on the vision of the company creates trust with customers. Knowing how best to market the business creates success. Purity Coffee knows that their coffee on a shelf next to hundreds of others won’t get the consumer to buy. Instead, they partner with health-conscious businesses and rely on word of mouth to grow the company. 

 

LINKS MENTIONED:

 

Purity Coffee Website

 

Purity Coffee Facebook

 

Purity Coffee Instagram

 

Purity Coffee Twitter