As we try to reduce the carbon we put out into the atmosphere, these efforts should be accompanied by carbon sequestering and removal. Carbon sequestration refers to CO2 that has been captured from the atmosphere and stored in a durable carbon sink, in contrast to traditional carbon offsets. Today we talk to Elba Horta, head of communications and Antti Vihavainen, CEO at Puro.Earth - the world’s first B2B marketplace, standard and registry focused solely on carbon removals.  Puro.Earth’s carbon removal suppliers develop carbon net-negative processes or products. In other words, they remove carbon from the atmosphere - the process known as CDR – Carbon Dioxide Removal. These suppliers are verified by an independent third party based on the “Puro Standard”  and issued CO2 Removal Certificates (CORCs) and added to the Puro Registry. Companies seeking to neutralize their carbon emissions buy CORCs from these verified suppliers.  CORCs are retired when a beneficiary makes a net zero or carbon neutrality claim that is supported by the CORCs’ carbon sequestration properties. This registry is completely transparent and open to all. So for instance if you would like to see how many CROCs a company like Microsoft has retired, that is very easily available with a click of a button. To learn more about this intriguing topic, listen to our latest episode.

https://puro.earth/

https://mindfulbusinessespodcast.com/

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