- Brown cows are boring - succeeding today takes being a purple cow

- Appealing to everyone is a lost cause. Go for a sliver group of "sneezers"

- Playing it safe is risky, very good isn't good enough

Guests:

Andrew Smith, Founder of ProRustics Home & Furnishings

- ProRustics.com

- Instagram - @ProRustics

Austin Groff, Founder of Dutch Country Hand Rolled Soft Pretzels

- Instagram - @DutchCountrySoftPretzels

- https://www.facebook.com/Dutch-Country-Hand-Rolled-Soft-Pretzels-518236568293529/