Sustainable companies deliver better returns on investment and lower risk than extractive businesses. And Paul Herman, founder and CEO of HIP Investor, has almost 20 years of data to prove it.

HIP Investor uses a proprietary zero-to-100-point system (the HIP Index) to measure which companies are more sustainable or impactful and which are more extractive. After 18 years of using the index to advise investors, the results show that it pays to invest in purpose.

Learn more in this episode of The Purposeful Strategist.