Purpose isn’t a slogan. It’s a decision system.

We explore why even high-performing leaders drift under pressure and how purpose quietly breaks down when stress is high.

This episode unpacks the three most common purpose failures leaders experience, often without realizing it, and introduces a practical way to use purpose as a daily decision-making guide, not an abstract ideal.

It’s a conversation about choosing contribution over consumption, staying aligned when tradeoffs are real, and building a purpose that actually holds when it costs you something.

If leadership starts with leading yourself, this is where it begins.