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Joe Pine is the author of The Experience Economy and several other books. He and his partner Jim head up an organization that teaches businesses not just to sell, but to be the authentic, experience-based organizations that speak to customers' wants and needs. How does purpose play into this? In every single way.
By Kevin Monroe5
4343 ratings
Joe Pine is the author of The Experience Economy and several other books. He and his partner Jim head up an organization that teaches businesses not just to sell, but to be the authentic, experience-based organizations that speak to customers' wants and needs. How does purpose play into this? In every single way.