In this episode of Purpose Conversations, Anna Lelia is joined by Claire Mason, Founder and CEO of award-winning strategic marketing and thought leadership firm ‘Man Bites Dog’. The two discuss how Claire leverages purpose as an entrepreneur in her own firm, as well as externally in her work with clients. Claire shares insights from her business-to-business marketing experiences and explains how purpose helps companies strategically position themselves to mobilise change on the world’s most pressing issues, from environmental sustainability to the future of work.