In this episode of The Purposeful Strategist, host Belden Menkus sits down with Emma Gaudern, co-founder and Managing Director of EMG Solicitors. Celebrating its 10th anniversary, EMG has grown from four employees to 180 across five offices, earning accolades like the Times 100 Best Places to Work and B Corp certification. Emma shares her journey of creating a purpose-driven law firm, balancing growth with values, and fostering a culture of kindness and flexibility.

Key topics include:

Building a firm where flexibility and joy drive success.

The transformative impact of becoming a B Corp.

Emma's vision for a lasting legacy through community endowment.

How EMG uses strategic tools like the Balanced Scorecard to sustain growth and alignment.

Listen to discover actionable insights on integrating purpose into strategy and leadership for long-term success.