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Purpose Driven Marketing with Sam Onigbanjo
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Sam Onigbanjo, a visionary in the realm of digital marketing, to talk about digital powerhouses and how to create connections in the digital world.
KEY TAKEAWAYS
- I got into all these platforms because I kept connecting and making sure people were seeing what I was doing. Pre-Covid people still believed in going to the office and having physical meetups. At that time, as an early adopter, we were really pushing the digital agenda and we were being told things like: “This is really interesting, we’ll get back to you”. But when Covid hit my phone really started ringing and all of a sudden this ‘second page’ service became a hot cake.
- When you can connect to the right audience and you have the right peers you can look at something that looks like nonsense (like Facebook did when it first appeared) and think about how you can maximise it.
- We will never know how to serve a customer best, but we can create avenues of service. There are 3 ways you should be able to serve any customer: 1) Deliver exactly what they say they want (though what people say they want isn’t always exactly what they want). 2) Work with them to deliver something they might not think they need but makes the service better. 3) Do it yourself, where they don’t need me or the time, they just need a recurring system where every ‘x’ months you send out a supply of whatever they need so they are never without it.
- Marketing isn’t just about selling a product and banking, it’s about trying to understand the behaviour of that avatar and who they are. Asking questions costs nothing, but the data that you get from it can actually help you to sway and engage with your audience emotionally. The moment the connection happens and people believe you are the right person to buy from the emotion – the dopamine that’s released into the cells – is the same as that released in a love affair. The one thing about love is that people never want it to end.
BEST MOMENTS
‘It’s all about positioning There are 2 key words that people want to use when you’re talking about marketing; one is “adjust” and the second is “connect”.’
‘We don’t need to go to the office as much, we can connect online. Adjust your mindsets and recognise that your marketing can be done, and you can connect, to the entire globe online.’
‘Opportunity favours those that are bold and are out there.’
‘People don’t want a good marketing relationship to come to an end because they don’t want to go to someone new.’
ABOUT THE GUEST
Sam Onigbanjo is the CEO of Great Business Platforms, Marketing and Communications Specialists. His S.T.R.ON.G methodology can help any business develop a clear message and scale using digital marketing applications. He can also help with development and adoption of AI, digital productivity apps, sales funnels, automation, chatbots for businesses that need to Increase revenue, visibility and authority. Additionally, Sam gives 3 tier coaching for business leaders.
Website: https://samonigbanjo.com/
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
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By Tze Ching Yeung
5
44 ratings
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Sam Onigbanjo, a visionary in the realm of digital marketing, to talk about digital powerhouses and how to create connections in the digital world.
KEY TAKEAWAYS
- I got into all these platforms because I kept connecting and making sure people were seeing what I was doing. Pre-Covid people still believed in going to the office and having physical meetups. At that time, as an early adopter, we were really pushing the digital agenda and we were being told things like: “This is really interesting, we’ll get back to you”. But when Covid hit my phone really started ringing and all of a sudden this ‘second page’ service became a hot cake.
- When you can connect to the right audience and you have the right peers you can look at something that looks like nonsense (like Facebook did when it first appeared) and think about how you can maximise it.
- We will never know how to serve a customer best, but we can create avenues of service. There are 3 ways you should be able to serve any customer: 1) Deliver exactly what they say they want (though what people say they want isn’t always exactly what they want). 2) Work with them to deliver something they might not think they need but makes the service better. 3) Do it yourself, where they don’t need me or the time, they just need a recurring system where every ‘x’ months you send out a supply of whatever they need so they are never without it.
- Marketing isn’t just about selling a product and banking, it’s about trying to understand the behaviour of that avatar and who they are. Asking questions costs nothing, but the data that you get from it can actually help you to sway and engage with your audience emotionally. The moment the connection happens and people believe you are the right person to buy from the emotion – the dopamine that’s released into the cells – is the same as that released in a love affair. The one thing about love is that people never want it to end.
BEST MOMENTS
‘It’s all about positioning There are 2 key words that people want to use when you’re talking about marketing; one is “adjust” and the second is “connect”.’
‘We don’t need to go to the office as much, we can connect online. Adjust your mindsets and recognise that your marketing can be done, and you can connect, to the entire globe online.’
‘Opportunity favours those that are bold and are out there.’
‘People don’t want a good marketing relationship to come to an end because they don’t want to go to someone new.’
ABOUT THE GUEST
Sam Onigbanjo is the CEO of Great Business Platforms, Marketing and Communications Specialists. His S.T.R.ON.G methodology can help any business develop a clear message and scale using digital marketing applications. He can also help with development and adoption of AI, digital productivity apps, sales funnels, automation, chatbots for businesses that need to Increase revenue, visibility and authority. Additionally, Sam gives 3 tier coaching for business leaders.
Website: https://samonigbanjo.com/
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/