<p class="" style="white-space:pre-wrap;">CEO Lee Davies of CIPA outlines how they found the four words that describe their purpose and are the framework for their strategy. He discusses what they did to be able to operate to a wider social purpose and shares how he prepared to lead their organisational transformation.</p>

CEO Lee Davies of CIPA outlines how they found the four words that describe their purpose and are the framework for their strategy. He discusses what they did to be able to operate to a wider social purpose and shares how he prepared to lead their organisational transformation.

<p>CEO Lee Davies of CIPA outlines how they found the four words that describe their purpose and are the framework for their strategy. He discusses what they did to be able to operate to a wider social purpose and shares how he prepared to lead their organisational transformation.</p>

Purpose in just four words

I want to shift the discussion about organisational purpose from being about what organisations and leaders should do – to take a practical look at what they are doing – and what we can learn from that.

We’re going to hear from business leaders across a range of industries how they think about purpose in their organisation - and in business more generally. We’ll explore how they make purpose a building block of their strategy and get their insider tips on the “how” of bringing purpose alive.

Business

Careers

Management

Non-Profit

I want to shift the discussion about organisational purpose from being about what organisations and leaders should do – to take a practical look at what they are doing – and what we can learn from that. We’re going to hear from business leaders across a range of industries how they think about purpose in their organisation - and in business more generally. We’ll explore how they make purpose a building block of their strategy and get their insider tips on the “how” of bringing purpose alive.

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Purpose in just four words

Purpose in just four words

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