One thing that always seems to crop up in the online space amongst business owners is purpose. Everyone seems to be looking to their business as their purpose in life.

In this episode, I have a very casual (rant) chat about this idea, why this is not the right take for believers and have a little spiel on authenticity within the personal branding world and why it's more fruitful to build on a foundation of your core beliefs rather than diluting yourself and taking part in performative business building.

Is it still your purpose even when it's no longer profitable or fulfilling?