PR needs a shake-up - and Aceil Haddad is making it happen. In this episode, hear how setbacks sparked the launch of MATT PR, an agency redefining communications in the construction industry with inclusion at its heart. We dive into culture shifts - why ditching presenteeism matters, and how purpose -driven work beats clock-watching every time. We also explore diversity, financial independence, and why the future of PR is in everyone’s pocket.