In the first episode of this two part conversation, Adam talks about the history of Quantium as a pioneer in the data space. Adam has always understood the far reaching power of data in decision making - to enrich decisions rather than dictate them. He talks about the importance of a clear company Purpose and the journey his organisation went through to unlock the full power of that purpose. Finally he talks about the importance of alignment - between data and creativity, values and behaviours, Purpose and partnerships, and more.