Cambridge Building Society turns a branch refurbishment programme into an opportunity to provide practical help for struggling first-time home buyers.CEO Peter Burrows tells the story, and explains why purpose is like “the force” in Star Wars, on this episode of The Purposeful Strategist.#TheCambridge

Cambridge Building Society turns a branch refurbishment programme into an opportunity to provide practical help for struggling first-time home buyers. CEO Peter Burrows tells the story, and explains why purpose is like “the force” in Star Wars, on this episode of The Purposeful Strategist. #TheCambridge

Purpose Thinking in Action

I want to shift the discussion about organisational purpose from being about what organisations and leaders should do – to take a practical look at what they are doing – and what we can learn from that.

We’re going to hear from business leaders across a range of industries how they think about purpose in their organisation - and in business more generally. We’ll explore how they make purpose a building block of their strategy and get their insider tips on the “how” of bringing purpose alive.

Business

Careers

Management

Non-Profit

I want to shift the discussion about organisational purpose from being about what organisations and leaders should do – to take a practical look at what they are doing – and what we can learn from that. We’re going to hear from business leaders across a range of industries how they think about purpose in their organisation - and in business more generally. We’ll explore how they make purpose a building block of their strategy and get their insider tips on the “how” of bringing purpose alive.

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Purpose Thinking in Action

Purpose Thinking in Action

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