In episode 2 of Purpose & Vision we have an extensive interview with the Co-Founder and CEO of Who Gives a Crap, Simon Griffiths - a business that over the past 18 months has grown enormously. With panic buying being the norm over the Covid Period he oversaw a business take off in popularity for all sorts of reasons. But where WGAC are different, they give 50% of their profits to vital projects around the world...and last year that figure amounted to over $5M - an incredible contribution from one company. And of course proving that a business can be both purposeful yet make great profits. This interview will show you how you need to tinker with the business model to get it right, but remain close to your cause - that enables a public to get behind your reason for being and support you along the way.