Many companies have embarked on finding their purpose – the reason for their existence – and that includes us at Deutsche Bank. That’s all well and good – but how do you actually bring those words on paper to life in everything you do?

In this special episode of This is Deutsche Bank, our CEO Christian Sewing joins host Ben Alka to discuss:

• why purpose is so important, especially for large global organisations
• how employees can put our purpose into action in their everyday work
• the relevance of our purpose for the economy and society

01:30 – Why Deutsche Bank embarked on a journey to be purpose led, the pivotal moments along the way and making it tangible for our 90,000 people worldwide

06:55 – How our purpose feeds into the external perception of Deutsche Bank, particularly in society, plus concrete examples of it in action

15:35 – What purpose-led leadership means to Christian

What Deutsche Bank stands for https://www.db.com/who-we-are/index?language_id=1&kid=our-purpose.ghp-en.who-we-are

Deutsche Bank website http://www.db.com