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Push beats pull in the battle for the television viewer
Tens of millions of televisions will be sold in 2011 with a search function allowing viewers to “pull” content, but passive television viewers will be slow to embrace this new feature.
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By Deloitte LLPTens of millions of televisions will be sold in 2011 with a search function allowing viewers to “pull” content, but passive television viewers will be slow to embrace this new feature.