Ashlee Wisdom is co-founder and CEO of Health in Her Hue, a digital platform connecting Black women and women of color to culturally sensitive healthcare providers, content and community. Ashlee is a public health innovator, committed to dismantling racist systems to achieve a more equitable healthcare landscape. Prior to Health in Her HUE, Ashlee worked for an advisory firm, Junto Health, as the Program Director for the Strategic Ventures Group. In this episode, we discuss topics such as ways Health in Her Hue is working to ensure quality and culturally sensitive care, how to create buy-in from investors that may not relate to your product, and the importance of story-telling as a founder. Key advice for aspiring entrepreneurs - find a pain point that hits home to you or your family and create a solution.