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Push/Pull/Partner: Content Strategies for Community Engagement
Friday, November 8, 2019
How can museums utilize technology to co-create content with the public in ways that feel equitable and rewarding to all parties? Through our digital interpretive practice, Mia has come to view its work in relation to the public in rough terms of push, pull, and partner. We broadcast (“push”) museum-generated content; we commission (“pull”) content from members of the public. And sometimes we share authority over decision-making and content development (“partner.”) This panel will present two of Mia’s digital content partnerships through this push/pull/partner schema.
In one case, Mia sought to co-develop digital interpretive materials about traditional Somali artworks with Somali students enrolled in a University of Minnesota course on oral history. This project challenged our assumptions about how and when to use digital tools and the necessity of partnership and shared commitment to see a project through. We will also present our use of Hearken, a digital tool designed for public media newsrooms, to partner with our public on the development of an interpretive strategy for a Buddhist sculpture exhibit.
We will conclude with a set of considerations to bring to future opportunities to partner with the public on digital content creation in meaningful and dynamic ways.
Session Type30-Minute Session (Presentation or Case Study)
TrackContent
Chatham House RuleNo
Key Outcomes
Attendees will:
Learn how to strategically craft museum/community content partnerships that adapt to the skillsets and knowledge bases of the participants
Learn how and when to leverage technology based on community partners
Gain insight into how to manage through ambiguity
Think critically about the factors - funding, timeline, staffing - lead to successful projects
Speakers
Session Leader : Alex Bortolot, Content Strategist, Minneapolis Institute of Art
Co-Presenter : Gretchen Halverson, Digital Program Coordinator, Minneapolis Institute of Art
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By MCN (Museum Computer Network)Friday, November 8, 2019
How can museums utilize technology to co-create content with the public in ways that feel equitable and rewarding to all parties? Through our digital interpretive practice, Mia has come to view its work in relation to the public in rough terms of push, pull, and partner. We broadcast (“push”) museum-generated content; we commission (“pull”) content from members of the public. And sometimes we share authority over decision-making and content development (“partner.”) This panel will present two of Mia’s digital content partnerships through this push/pull/partner schema.
In one case, Mia sought to co-develop digital interpretive materials about traditional Somali artworks with Somali students enrolled in a University of Minnesota course on oral history. This project challenged our assumptions about how and when to use digital tools and the necessity of partnership and shared commitment to see a project through. We will also present our use of Hearken, a digital tool designed for public media newsrooms, to partner with our public on the development of an interpretive strategy for a Buddhist sculpture exhibit.
We will conclude with a set of considerations to bring to future opportunities to partner with the public on digital content creation in meaningful and dynamic ways.
Session Type30-Minute Session (Presentation or Case Study)
TrackContent
Chatham House RuleNo
Key Outcomes
Attendees will:
Learn how to strategically craft museum/community content partnerships that adapt to the skillsets and knowledge bases of the participants
Learn how and when to leverage technology based on community partners
Gain insight into how to manage through ambiguity
Think critically about the factors - funding, timeline, staffing - lead to successful projects
Speakers
Session Leader : Alex Bortolot, Content Strategist, Minneapolis Institute of Art
Co-Presenter : Gretchen Halverson, Digital Program Coordinator, Minneapolis Institute of Art