I’m really excited to introduce you to our guest today Janene Zakrajsek, of the hugely successful Los Angeles based pet lifestyle boutiques called: Pussy & Pooch. Topics discussed:

• How to survive over a decade in the pet services and retail environment
• How Janene used her design and marketing background to create an innovative store experience called the "Paw Bar" and differentiated her stores from competitors
• How self awareness is key to pivoting in a changing retail landscape
• The challenges and answers to motivating the younger generation of employees
• How to interact with customers and different store locations, and why affluence does not equate to 'educated'

For those of you in the pet services and retail industry that are established, or for someone looking to start their own store, there will be tons of takeaways and you are going to absolutely love the honesty and vision that Janene brings to the pet industry. 

Enjoy the show!