“In Goloka Vrindavana, the living entities are serving Krishna as friends, cowherd boys, gopis, lovers, fathers, mothers and so on. Even the trees, water, flowers, land, calves and cows serve Krishna in Goloka Vrindavana. This is also our business, but somehow or other we do not like to serve Krishna; therefore we have been put into the service of maya, in the three modes of material nature.” (Shrila Prabhupada, Teachings of Lord Kapila, Ch 12)