Design the Sale

"Put it in Jira please": B2B selling in a fast-moving startup with Ryan Fennerty (General Assembly)


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Ryan Fennerty from General Assembly joins us to talk about selling to the enterprise when your own offerings are evolving quickly. We discuss how can the sales team can keep up, how they can evolve their sales process itself by learning and iterating from firsthand customer experience, and how they can speak the language of product without needing to learn what "kerning" is.
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Design the SaleBy Geordie Kaytes