Gillan Williams talks to Caroline O.Connor of Fourth Born marketing consultancy about what's working, what's just noise, and what you absolutely should avoid.

From consulting with clients who have put the competition out of business, to building multi-channel marketing campaigns including digital, outdoor and radio, Caroline has covered it all whilst trying to beat Gillan at his own game...

Filmed at the beautiful Mercure Oxford Hawkwell House Hotel: https://mercureoxfordhawkwellhouse.com