<p>Jo is joined by Bob Ivins, Chief Strategy Officer at TVSquared, and Aimee Irwin, VP of Strategy & Partnerships at Experian, to talk about why audience activation is so critical and how Experian utilizes the power of data and technology to make the right marketing decisions.</p>

Jo is joined by Bob Ivins, Chief Strategy Officer at TVSquared, and Aimee Irwin, VP of Strategy & Partnerships at Experian, to talk about why audience activation is so critical and how Experian utilizes the power of data and technology to make the right marketing decisions.

<p>Jo is joined by Bob Ivins, Chief Strategy Officer at TVSquared, and Aimee Irwin, VP of Strategy &amp; Partnerships at Experian, to talk about why audience activation is so critical and how Experian utilizes the power of data and technology to make the right marketing decisions.</p>

Putting Audience at the Center of Your TV Strategy

TVSquared presents "TV Talk with Jo Kinsella," the podcast designed to bring you news, insights, and real-world perspectives from leaders across the evolving TV industry.

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Putting Audience at the Center of Your TV Strategy

Putting Audience at the Center of Your TV Strategy