"Big Data" is something of a misnomer, a phrase that implies only big companies might benefit. Instead, think of "Big Data" as just....data, or information. You might be used to managing information in a spreadsheet or through multiple sophisticated systems. The more and better connected your information is, the more you can do with it to nurture customers, streamline processes, reduce inefficiencies, process work orders or distribution...the list goes on and on. In today's episode we develop an understanding of what Big Data is, how your company can benefit, and the essentials to putting Big Data to work for you.

***

IsAware is powered by InterSoft Associates, who believes the more you know about your IT the better. Visit us at intersoftassociates.com and schedule your free consultation to talk about how custom software can help your business.

IsAware is powered by InterSoft Associates, your Software Consultancy that will help you to maximize revenues, reduce costs, and streamline work processes with the right IT solutions. InterSoft Associates delivers strategic consulting and custom software development, together with support and enhancement to help modernize and manage the software that helps your business run. Learn more, and download 8 Critical Questions to Ask Before Hiring a Custom Software Company, at intersoftassociates.com