Beyond 8 Figures

Putting Deliberate Entrepreneurship into Practice with A.J. Lawrence, The JAR Group

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This is episode 100! Through personal experience and learning from the guests who have been on the show over the past 99 episodes, A.J. has developed the concept of Deliberate Entrepreneurship, a set of six principles that are key to becoming the best version of your entrepreneurial self. To hear real-world examples of how past guests are putting these principles into practice along their own entrepreneurial journeys, tune in today! 

Episode highlights:

  • Your journey as a Deliberate Entrepreneur starts with clearly defining your vision. This vision is the purpose that will keep you motivated through the ups and downs of your entrepreneurial journey. (03:52)
  • Set goals (lots of them!). Goals are the things that keep you on track (i.e. moving toward your vision). Without goals, it’s easy to fall into the trap of “shiny object syndrome.” (04:34)
  • Focus on progressing 1% a day rather than looking for quick wins. If you put in the effort to move your business forward slowly and steadily, you will go much further in the long run. (09:24)
  • Being a Deliberate Entrepreneur isn’t just about running a business; it’s also about the life you live outside your business. Pay attention to your well-being and happiness, check in with yourself regularly, and make sure that your actions align with your values. (14:51)
  • Whether you run a large company or you are a solopreneur, the people around you are essential to your success. Your community, your team, your customers, your mentors; make sure that you always prioritize them. (19:00)
  • When you approach entrepreneurship in a deliberate way, you free up a lot of time that would have otherwise been wasted. With this additional time, you will be able to put more effort into the actions that create the most value. (25:00)


    • A.J.’s best advice for entrepreneurs:

    "As entrepreneurs, there's infinite amount of work and finite amount of resources. And the practice of being deliberate, being a deliberate entrepreneur, allows me to focus more on what's gonna create that value." (21:18)

    Guests Mentioned:

    • Elliott Holland
    • Laurie Barkman
    • Dru Riley
    • Nima Tisdall
    • Mike Smith
    • Dora Palfi
    • Craig Cecilio
    • Dominnique Karetsos
    • Kara Goldin 
    • Kevin Lee
    • Gabe Galvez


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        Beyond 8 FiguresBy A.J. Lawrence