The Talking Point: The IMEX Group Podcast

“Putting human nature back into data” A conversation with David Allison.


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Today in our episode we’re talking about putting human nature back into data with David Allison, Founder, The Valuegraphics Database, the first global database built to predict and influence the behavior of entire target audiences. You’ll take away insights including:

  • How traditional demographics no longer work for us – as David says, we’re all the same age now!
  • Why focussing on values over demographics can save you money
  • How crises can impact a person’s values
  • What factors can motivate a person who strongly values environmentalism
  • How can values-thinking help businesses during the pandemic
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    David Allison will be speaking at PlanetIMEX, the October edition. Stay tuned here: https://planetimex.com/

    David Allison will be presenting “The Breakthrough Power of Shared Values - What Buttons to Push” during MPI’s WEC Grapevine. Learn more: http://wec.mpiweb.org/events/wec-grapevine/event-summary-baa585d4178443e383611e83429edcdf.aspx

    The Valuegraphics Database: https://valuegraphics.com/

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    If you're interested in learning more about IMEX, our events, our values and why we call our company 'The heartbeat of the global business events community', visit our website: www.imexexhibitions.com. Facebook: www.facebook.com/IMEXGroup/, LinkedIn: www.linkedin.com/company/imex/, Twitter: www.twitter.com/IMEX_Group, Instagram: www.instagram.com/imex_group/. We’re here to serve and we like to have fun doing so. If that sounds like you, be sure to follow us.

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    The Talking Point: The IMEX Group PodcastBy IMEX Group

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