What is it that triggers us to buy? Whether it's a new pair of socks or a sports car, it’s an emotion that drives every single purchase in our lives. It seems simple but selling is truly a science. The creator of Admanity, Brian Gregory has cracked the code by identifying the fifteen specific emotions that will lead to a sale. In this episode, we will learn about how his passion to sell led him to create an extremely successful company; helping small businesses go from start-up to million-dollar businesses. Stay tuned till the end because there is a free giveaway that could just change your life.