Internal Comms in a crisis - At some point, all organisations will have a crisis. The role of Internal Comms in a crisis is vital. What we're going to look at in this interview is actually our primary focus should be our internal communications. Whilst obviously we need to deal with the crisis and we need to mitigate it and we need to stop the crisis getting any worse, what we need to do is let our employees know what is happening as soon as possible.