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Putting mobile devices at the heart of media content
There’s no doubt that the mobile revolution has impacted a number of industries but the last five years has seen the biggest shift in user behaviour, not least for the entertainment and media industry.
With consumers around the world fully embracing mobile devices, the challenges now faced by entertainment companies have led to some interesting innovations – however many organisations are still failing to embed mobile at the centre of their business models.
In the last of our podcast series on the PwCAustralianEntertainment & Media Outlook, David Wiadrowski of PwC Australia and Marcel Fenez, Global Leader for Entertainment and Media, discuss mobile devices and media content.
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By PricewaterhouseCoopers AustraliaThere’s no doubt that the mobile revolution has impacted a number of industries but the last five years has seen the biggest shift in user behaviour, not least for the entertainment and media industry.
With consumers around the world fully embracing mobile devices, the challenges now faced by entertainment companies have led to some interesting innovations – however many organisations are still failing to embed mobile at the centre of their business models.
In the last of our podcast series on the PwCAustralianEntertainment & Media Outlook, David Wiadrowski of PwC Australia and Marcel Fenez, Global Leader for Entertainment and Media, discuss mobile devices and media content.