Ryan Mauer is the Vice President of Sales at Sound Productions - supplier of pro-audio, lighting and video products - operating out of Dallas, TX, and Madison, WI. Our first non-touring guest, Ryan is an example of the breadth of talent that the industry attracts, pivoting to supply road crews with equipment from manufacturers like Shure, Yamaha, JBL, and many others. In our discussion with Ryan, we cover the current buyer trends in the market as it stands today, the interpersonal relationships and support that define his work, and why it's important to keep concerts techs supplied with the right gear.