My guest today is Jenni Dill, the Chief Marketing Officer at one of Australia's most iconic brands—Arnott's. For Aussies, Arnott’s broad portfolio of brands, from Tim Tams to Shapes and Jatz Crackers are just a part of everyday life.

But how do you keep a brand with 157 years of legacy fresh and continue to innovate?

Despite the amazing list of well-known brands, growth and innovation had slowed at Arnott's, something Jenni was determined to change when she took on the role. In her own words, she wanted to put the F back into FMCG.

Jenni and I had a great discussion around how to innovate in a brand with such a strong legacy, why the “fruit is in the roots” and looking to the past can so often provide the keys to success in the future and talked about why marketers tend to tire of their work far before consumers do.

If you’re in consumer or brand marketing, this is a must listen. I hope you enjoy the show.

📱 Get Social With Us

- Learn more about Komo at https://www.komo.tech

- Vote for guests, submit feedback and win prizes at https://www.ownthemomentpod.com

- Follow the pod on Twitter: https://www.twitter.com/ownthemomentpod

- Follow the pod on Instagram: https://www.instagram.com/ownthemomentpod

#ownthemoment #ownthemomentpod #komotech

Hosted on Acast. See acast.com/privacy for more information.