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Putting the Personal in Sales at Scale | Greg Segall from Alyce
It used to be that salespeople were the experts at personal connections. They knew how to understand you, and took the time to relate and engage with you, to reach you on a personal level.
Today, salespeople are often more like data analysts. Their job is not to connect personally, but rather to attract attention and hit a number of outreach touchpoints. It can be effective, but consumers are getting tired of it. And though digital marketing is here to stay, our guest on this edition of UpTech Report is trying to bring back the personal to sales. To establish relationships and delivery experiences that matter and help businesses grow.
Greg Segall is the founder and CEO of Alyce, a company that offers what they call a “Personal Experience (PX) platform.” Greg stops by to explain how he’s changing the blast marketing approach to scaling one-to-one relationships, by focusing on the recipient’s #5to9 interests - giving the people what they want.
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By Alexander FergusonIt used to be that salespeople were the experts at personal connections. They knew how to understand you, and took the time to relate and engage with you, to reach you on a personal level.
Today, salespeople are often more like data analysts. Their job is not to connect personally, but rather to attract attention and hit a number of outreach touchpoints. It can be effective, but consumers are getting tired of it. And though digital marketing is here to stay, our guest on this edition of UpTech Report is trying to bring back the personal to sales. To establish relationships and delivery experiences that matter and help businesses grow.
Greg Segall is the founder and CEO of Alyce, a company that offers what they call a “Personal Experience (PX) platform.” Greg stops by to explain how he’s changing the blast marketing approach to scaling one-to-one relationships, by focusing on the recipient’s #5to9 interests - giving the people what they want.