Experts say it’s important to understand your donors’ experiences with your organization by seeing things from their perspective.

Putting Yourself in Your Donor’s Shoes

Tony Martignetti is the host of Tony Martignetti Nonprofit Radio and he video blogs at tonymartignetti.com. He talks with nonprofit leaders and consultants about how organizations can more effectively raise money, build better relationships with boards and supporters, and manage volunteers. Look for new installments once a month.

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Putting Yourself in Your Donor’s Shoes

Putting Yourself in Your Donor’s Shoes