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pv digest audio briefing episodes
- Turning Annual Subscription Pricing Upside Down
Discover how DPG Media turns conventional subscription price communication upside down.
4 min - No, subscriptions are not primarily about exploiting subscriber inertia!
Do subscription companies really make their money from customers who forget to cancel? It's a popular belief, but surprisingly little is known about how significant this effect actually is. An academic paper claims to have cracked the puzzle and calculated the economic value of subscriber inertia. The method is ingenious. The conclusions are not.
Link to study: https://www.nber.org/system/files/working_papers/w31547/w31547.pdf
5 min - The Daily Prophet, Not the Junior Woodchucks Guidebook, Should Be the Fantasy Role Model for News
“Ask me” is becoming a standard feature of news products. That’s fine. But it isn’t, and must not be mistaken for, the product itself.
4 min - Apparently the time has come (for less time consuming news products)
Just a short glimpse over my shoulder. This summer, I've come across quite a few subscription-based news products in different markets which share a common USP.
5 min - Musings on Hypotheses and Hippopotamuses
Only recently, I stumbled across the incorrect use of the term “hypothesis” for the umpteenth time. Since I think this particular error poses a risk to every test-and-learn approach in the reader revenue business, I try to clarify it. And to build a bridge to help you remember — the bridge between hypotheses and hippopotamuses.
5 min - The Catch-22 of the AI-Generated Personal Newspaper
What if the perfect AI-generated personal newspaper is a contradiction in itself? The better AI knows what you want, the harder it may become to show you what you didn’t know you needed. A few thoughts on personalisation, serendipity – and why human-curated journalism may matter more than ever.
5 min - Newspaper Delivery Costs: 50p on Average. $15 in Reality (Sometimes)
Average delivery costs are misleading. A closer look at what newspaper delivery really costs, why it matters and what can be done about it.
6 min - The sweet spot: where habit meets brevity
A daily news routine, a synthetic voice, and the fragile balance between habit and brevity — why small changes can break big loyalties.
5 min - Yes, You Can! (Sell Content That's Available Elsewhere for Free)
Can you charge for content that's available elsewhere for free? Absolutely. This episode explains why exclusivity is overrated—and why curation, convenience, and product design can be just as valuable.
6 min - On Digital Subscription Marketing
What if people don't subscribe just to access content? New research suggests that supporting journalism is one of the strongest motivations for paying—and publishers should rethink how they ask for subscriptions.
WHAT DO NEWS READERS WANT?
https://www.nber.org/system/files/working_papers/w35289/w35289.pdf
7 min
About pv digest audio briefing
From the publisher's feed
What’s currently on my mind, what I’d like to tell you “in between,” and self-read texts.